About Dataset
Customer segmentation is the process of dividing a large group of customers into smaller, more manageable and homogeneous groups based on similar characteristics or behaviors. By doing so, businesses can better understand their customers' needs, preferences, and behaviors, allowing them to tailor their marketing strategies and products to meet the specific needs of each segment. Customer segmentation helps businesses identify the most valuable customers, target them effectively, and provide personalized experiences, leading to improved customer satisfaction and loyalty.

Variable - Definition
ID - Unique ID
Gender - Gender of the customer
Ever_Married - Marital status of the customer
Age - Age of the customer
Graduated - Is the customer a graduate?
Profession - Profession of the customer
Work_Experience - Work Experience in years
Spending_Score - Spending score of the customer (It is the score(out of 100) given to a customer by the mall authorities, based on the money spent and the behavior of the customer)
Family_Size - Number of family members for the customer (including the customer)
Var_1 - Anonymised Category for the customer
Segmentation - (target) Customer Segment of the customer

Please Note : This dataset was acquired from the Analytics Vidhya hackathon.